How to Generate a QR Code in Squarespace
Have you ever wanted to connect your physical marketing materials to your online content seamlessly? Enter QR codes, they make it easy for anyone to access your website with a quick scan from their phone.
The good news? If you're a Squarespace user, you no longer need to rely on third-party tools to create these powerful connectors. Squarespace now offers a built-in QR code feature that's quick and easy to use.
Understanding QR Codes
QR codes are a way to connect your offline marketing with your online presence. When you add a QR code to your flyer or business card, you give people a shortcut to your website, menu, or booking page without needing them to type anything.
Direct people to your Squarespace site.
Share special offers or event details instantly.
Grow your audience by making content accessible everywhere—in-store, at events, or on printed materials.
What makes QR codes particularly effective is their versatility and reliability. These square patterns feature three distinctive corner squares that help scanning devices determine orientation, allowing them to be scanned from any angle. Additionally, QR codes include error correction capabilities, meaning they remain functional even if partially damaged or obscured.
How To Generate A QR Code Using The Built-In Feature
Go to Pages
Navigate to the page you’d like to generate a QR code for
Note that this feature currently only works with standard pages. It does not work for collection pages (blog, portfolio, shop)
Click on the page’s gear icon
Under General, toggle on QR Code, which is right above the Enable Page toggle option
Hover over the QR image and click the Download button and the image will download to your computer’s downloads area
How To Use The QR Code
Once downloaded, you can incorporate these QR codes into your print and digital marketing materials, allowing anyone who scans them with a smartphone camera to be instantly directed to your chosen webpage. Your QR code image could be used for:
Flyers and Posters
Business Cards
Product Packaging
In-Store Displays
Digital Menus
Conclusion
Incorporating QR codes is a powerful way to bridge your physical and digital presence. With Squarespace's built-in QR code generator, you now have a seamless tool that eliminates the need for third-party services.
QR codes are tools for reducing friction; they should make interactions easier, faster, or more valuable for your audience. When implemented thoughtfully, they can significantly enhance your marketing strategy and customer experience.
