How to Connect Your Squarespace Store to Flodesk
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If you run a Squarespace store and use Flodesk for email marketing, you're going to love this update. No more third-party tools or messy workarounds to get your customers onto your email list.
With Flodesk's direct Squarespace integration, your store buyers flow straight into your email list and into targeted workflows automatically. Let me show you how to set it up.
If you want to try Flodesk, sign up with my link here or use code ERINFITZ and you'll get 25% off your first year!
What changed: say goodbye to Zapier
Until recently, connecting Squarespace to Flodesk meant using a separate integration tool. Now, Flodesk has a native Squarespace integration built right in. Connect your store once, and Flodesk handles everything else.
Here's what happens: after someone checks out on Squarespace, they automatically join your Flodesk list. They're added to your audience and placed into a dedicated Squarespace segment you can target later.
Once it's connected, you can set up workflows like:
Thank you emails
Follow-up sequences
Future offers and promotions
No more manually exporting and importing contacts. Your store buyers are always synced.
How to connect your Squarespace site in Flodesk
The whole setup takes about two minutes and lives inside your Flodesk account.
Find the integration
Log in to Flodesk
Open the main menu and click Integrations
Scroll to Squarespace and click Connect
Authorize your site
Flodesk will prompt you to sign in to Squarespace (if you're not already logged in).
Once you're in, you'll see a list of all your Squarespace sites:
Find the site you want to connect
Click on it
Approve Flodesk's permissions
That's it. No code, no checkout settings to adjust. You're connected.
Need to disconnect? Here's how
You can remove the connection from either platform:
From Flodesk: Go to Integrations, find Squarespace, and toggle it off.
From Squarespace: Log in, go to Extensions, find Flodesk, and disconnect.
What happens after checkout
Once you're connected, customers who complete a purchase automatically get added to your Flodesk audience and placed in a special Squarespace segment.
This means you can:
Send newsletters only to store customers
Build workflows triggered by purchases
Keep buyers separate from regular subscribers
How to use your Squarespace segment
Send customer-only emails
When you create a newsletter in Flodesk, you can choose to send it only to your Squarespace segment (or exclude them if you want).
This is perfect for:
Product care tips
Review requests
Restock announcements
Customer-only updates
Set up automated workflows
Flodesk's Workflows feature lets you automate emails after specific triggers, and the Squarespace integration plugs right in.
To get started:
Go to Workflows in Flodesk
Click New workflow
Browse the workflow templates
You'll see options like abandoned cart and purchase follow-up workflows. Here's the catch: not all of them work with Squarespace.
Why abandoned cart workflows don't work
When you look at the abandoned cart template, you'll see little icons showing which platforms it supports. Right now, that includes:
Shopify checkout
Flodesk Checkout
ThriveCart
Wix
Squarespace isn't on that list. So if you're running a Squarespace store, you can't use the abandoned cart workflow.
Purchase follow-ups DO work with Squarespace
The purchase follow-up templates work perfectly with Squarespace. Use these to welcome new customers, share care tips, or introduce related products.
Here's how to set one up:
In Workflows, choose a purchase follow-up template
Select the store trigger and pick your Squarespace store
Decide if it applies to any product or specific products
Flodesk pulls in your product list, so you can get specific. Send a simple thank you for any order, or create a special sequence just for people who bought your signature product.
From there, customize the emails, timing, and workflow steps to match your brand. For more info on Flodesk Workflows, check out this blog post.
Other workflow ideas
You can also use your Squarespace segment in other campaigns:
Seasonal sales (like Black Friday)
Upsell sequences
Exclusive offers for past customers
Ready to connect?
Setting this up once means you can focus on what you say to customers instead of how they get on your list. You get automatic syncing from checkout to email, plus a ready-made segment for all your store buyers.
Take a few minutes to connect your store, set up a simple welcome workflow, and turn every customer into a long-term email subscriber.
