How to Connect Selfnamed to Squarespace
Selling your own beauty products sounds exciting until you hit the hard parts, such as finding suppliers, managing inventory, and shipping every order. Selfnamed is built for that exact problem, it lets you sell private label beauty products through your Squarespace store, without taking on fulfilment and product management yourself.
This walkthrough covers the setup process, from connecting the extension and designing your product label, to adding it to your store and making sure it looks polished before you start selling.
Disclosure: This post is sponsored by Selfnamed. All opinions are my own, and I only partner with tools that I believe in and find helpful.
What Selfnamed is (and who it's a great fit for)
Selfnamed is a private label cosmetics platform that plugs into Squarespace as an extension. The idea is simple, you choose products, design the label, list them in your store, and when someone buys, Selfnamed fulfils the order.
It's a good match for brands that want to launch beauty products quickly, including:
Hotels that want branded toiletries or skincare
Spa owners adding retail products alongside services
Creators building product lines that fit their audience
A helpful way to think about it is, it's like Printful or Printify, but for clean beauty products. You're adding products to your own store with your branding, while another company handles the behind-the-scenes work once the sale comes in.
A few key details:
Product range: Selfnamed offers over 150 natural, organic, and vegan-friendly products.
No minimums: There's no minimum order quantity.
Cost to start: It's free to install and use, you only pay when products sell.
Shipping regions: Selfnamed ships only to the US and Europe.
Set up your Squarespace store first (so products have somewhere to go)
Before you connect Selfnamed, make sure your Squarespace website already has a store area created. This matters because Selfnamed needs an existing store to import products into. If your site doesn't have a store set up yet, you'll need to add one for the import to work.
In Squarespace, you can add a store by:
Going to Website > Pages.
Clicking the plus icon to add a new page.
Go to Sell, then choose Products to add a store section.
Connect Selfnamed to Squarespace
Connecting is quick, and there are two ways to do it. Both end with the same result, your Squarespace site is authorized to sync products and orders with Selfnamed.
Connect from Squarespace Extensions
If you're already in Squarespace, you can start the connection from the Extensions area:
Go to the Squarespace Extensions area.
Find Selfnamed and choose Connect to site.
Squarespace will show you your websites, pick the one you want.
Approve access so the extension can connect.
After that, you'll also want to create your Selfnamed account (if you haven't already), so you can manage products, designs, and fulfilment settings.
Connect from your Selfnamed dashboard
If you prefer to start on the Selfnamed side, you can create your account first, then connect your Squarespace site:
Log into Selfnamed.
Go to My Stores.
Under Squarespace, select Connect Now.
Select your Squarespace site from the list and approve access.
One feature worth calling out if you manage more than one brand: you can connect multiple stores. You aren't limited to a single Squarespace site inside your Selfnamed account, which is helpful for designers or developers working with clients, or for anyone running more than one storefront.
Browse the Selfnamed product catalog and pick what you want to sell
Once your store is connected, the next step is choosing products. In Selfnamed, you can explore the product catalog by scrolling, searching, and filtering to narrow things down.
When you click into a specific product, you'll get a full product page with the details you need to make a decision. That page includes pricing info, plus a few tools that make planning easier:
Samples: you can order samples to check the product before selling it.
Bulk and profit calculator: you can work out pricing so you understand margin before you publish.
Product details: ingredients and key info you may want to include on your product page later.
Create your label design (upload your own, or start with built-in styles)
After you've chosen a product, the next step is designing the label. In Selfnamed, you can click Add Design from the product page to open the design area.
From there, you've got two main options:
Upload your own file: If you already have packaging files from a designer (or you're designing them yourself), you can upload and place them.
Use Selfnamed's styles and mockups: Selfnamed provides design styles and ready-to-use layouts.
Inside the design area, you can also add elements like text and shapes. You'll see product info, plus tips that help you stay within the layout and label requirements.
Before you publish anything, use the Preview feature. Preview generates images based on your design, so you can see what your product will look like in listings and on your product page. This step helps you catch issues early, like text that's too small or elements that don't line up the way you expected.
Add your Selfnamed product to Squarespace and publish it
Choose the store and confirm product details
After previewing, you'll click Continue, then choose which connected store you want to add the product to.
Next, you'll land on a product info screen. The product information is already filled in, based on what Selfnamed knows about the item. That can include the name, a description, and other product details.
At this stage, review and adjust:
The product name (change it if you want a branded name)
The description (keep, shorten, or rewrite it in your tone)
Your retail price (Selfnamed shows their price, you add yours)
Extra details like highlighted ingredients and key selling points (include them if you want, remove them if they don't fit your page layout)
Pick mockups for your Squarespace product images
Before Selfnamed sends the product to Squarespace, you'll choose which mockups to include. These mockups become your product images in Squarespace.
Select the images you want to include and once you confirm, the product is added to your Squarespace store.
Review the product inside Squarespace (and polish it)
After the product is added, go back to Squarespace and refresh your store page. You should now see the new product in your Store.
This is the point where you check how the page actually looks on your site, because generated content can sometimes need cleanup. A few common edits from the walkthrough:
Fix layout issues like extra spacing.
Reorder images so the best one is first, then set it as the thumbnail.
Update the URL slug so it matches the product title.
Add an SEO title and description so the page is ready for search and sharing.
Selfnamed does the heavy lifting by bringing content over, but Squarespace is still your storefront. It's worth taking the extra few minutes to make sure the product page reads well and looks intentional.
Manage products and orders after you launch
Once the product is live, you'll see it in two places:
In Selfnamed, under My Products
In Squarespace, under Products and Services
You don't have to add a product to your Squarespace store the moment you create it. Another option is to create products first, leave them in Selfnamed, then push them to a store later. In My Products, you can use the three dots menu on a product to add it to a store when you're ready.
When customers start purchasing:
You'll also see the order in your Selfnamed orders area.
You'll see the order in your Squarespace orders area.
Squarespace is where the customer checks out, and Selfnamed is where fulfilment happens. Before you start selling, make sure you've set up your billing info in Selfnamed and payment processor in Squarespace so checkout works without issues.
Final Thoughts
Selfnamed gives you a practical way to sell branded beauty products through Squarespace without taking on fulfilment yourself. Add your Squarespace store, connect the extension, choose products, design your labels, then review what's imported so the product page looks polished. Once you start selling, orders show up in both platforms, Squarespace for the sale and Selfnamed for fulfilment.
If you've been wanting to add a product line but didn't want to deal with inventory, shipping, or finding suppliers, this is exactly what it's built for. You get to focus on building your brand while someone else handles the logistics.
